05 - Our Philosophy

DESIGN CONCEPT

Terracotta palette
Earth tones

Drawing cues from the essence of To Kwa Wan and its cultural associations, a versatile material like terracotta can contribute to the unique character and identity of the neighborhood.

Connection to the neighborhood through 
Urban Traces

In the neighborhood of To Kwa Wan, where the implementation of the Urban Renewal Scheme is in progress, there exists a unique opportunity to preserve the stories and textures of the city.

The essence of To Kwa Wan is imprinted on lampshades and flooring with patterns copied from the surrounding neighborhood.

Colour concept

The concept of the shopping mall’s color is primarily inspired by the maroon red of the streets in To Kwa Wan. This colour not only reflects the culture and history of the area but also symbolizes the connections and harmony between people.

Maroon red helps shape the mall’s brand image, conveying a warm and friendly atmosphere that attracts customers. In the design, advertising, and other brand elements of the mall, maroon red is chosen as the main colour and paired with complementary colour to create a harmonious and layered visual effect, further enhancing the brand’s recognition.

Address:

124-126 Castle Peak Road,
Cheung Sha Wan
(Spark City Cheung Sha Wan)

25 Tong Mi Road, Mong Kok
(Spark City Mong Kok)

209 Ma Tau Wai Road, To Kwa Wan
(Spark City To Kwa Wan)

Leasing Enquiry:

2895 3803 / 2471 9133

© COPYRIGHT 2024 © FAIRLAND HOLDINGS. DISCLAIMER AND PRIVACY POLICY